# Marketing phase and launchpad

The concept is brilliant, the contract is legit, marketers prepared a thrilling campaign, designers made stunning graphics and mods made your community love your project. 

But marketing still needs to be polished. We need to spread the word about your token. So you choose a promoter, pay for it, and earn development points. The total points earned depend on the points you earned during the development phase. 

### Influencers

Influencers are presented as in-game items and you can buy them for $TKNRM only. They all have points you can get, but the higher the Development points you have - the higher the chance to get the maximum points from the marketer. 

This step is optional, so you can skip it by pressing Red button.

![](https://2450687958-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FKHkXMubnR9PxxL67scZy%2Fuploads%2FboCRS4IyqdjnbUOLjALk%2FScreenshot_92.png?alt=media\&token=ca20c194-f7b8-4832-ab58-b57f850712a0)

{% hint style="info" %}
**Good to know:** We collect all the actual influencer type NFTs [here](https://tokenarium.gitbook.io/tokenarium-1/nfts/influencer-type-nfts)
{% endhint %}

### Launchpads

Launchpads are presented as in-game items and you can buy them for $TKNRM only. They all have points you can get, but the higher the Development points you have - the higher the chance to get the maximum points from the launchpad. 

After using them, you get some points and we are ready to set presale parameters. 

![](https://2450687958-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FKHkXMubnR9PxxL67scZy%2Fuploads%2FAQGpZvxVimSeZTUdRalc%2FScreenshot_91.png?alt=media\&token=5509ac1c-a653-4b8f-ae13-778b733fbce3)

This step is optional, so you can skip it by pressing Red button.